Health and Fitness : LIFESERVE BLOOD CENTER HOSTS ANNUAL BATTLE OF THE BADGES DURING FOURTH OF JULY

LifeServe Blood Center is partnering with local first responders across its service region for this year's Battle of the Badges blood drive promotion, happening Monday, July 1-Saturday, July 6 (closed Thursday, July 4 for the holiday). Eligible blood donors can schedule an appointment at some of LifeServe's Donor Centers and participating mobile blood drives, while voting for their favorite first responder group.

"It is time to rally behind our local heroes-EMS, Fire and Police. This fun promotion pits our brave EMS, Fire and Police Departments against each other, in a friendly competition, for the most lifesaving blood donations," said Shay Willis, Director of PR and Marketing at LifeServe Blood Center. "We want everyone to come out and donate blood during the holiday week to help us boost the blood supply but also our heroes."

At the end of their donation, donors will have the opportunity to cast their vote and decide if last year's winner will hold on to their bragging rights or if it will go to another group. Donors will also receive a first-aid kit.

To schedule a lifesaving appointment to participate in this year's Battle of the Badges promotion, you can log onto www.lifeserve.info/battle24 or call 800-287-4903.

LifeServe Blood Center is a non-profit, community-based blood center that has served the needs of local hospitals and patients in our regions since 1947. As one of the 15 largest blood centers in the country, LifeServe provides blood products to more than 160 hospitals primarily in Iowa, Nebraska, and South Dakota. LifeServe is committed to saving lives by providing premier service to volunteer blood donors and access to a safe, quality blood supply for hospitals and patients. Your donation with LifeServe will help save your neighbor, a friend or family member or a stranger on the street. YOU make a difference in YOUR community. For more information about blood donation or to schedule an appointment to donate blood, call 800.287.4903 or visit lifeservebloodcenter.org.